Lucia Achaval — Creative Portfolio

Christmas Magic,

Reimagined with AI

Christmas Magic,

Reimagined with AI

Coca-Cola Christmas

AI Content

Client: Coca-Cola México

Role:
Concept Development

AI Image & Video Creation

Visual Design

Content Production

Year: 2025

A series of holiday visuals created for Coca-Cola using AI tools to explore new ways of building the brand’s Christmas universe.

The project focused on translating multiple brand activations into a cohesive visual system — using AI to create imagery that wouldn’t be possible through traditional production.

01
The

starting

point

The starting point was a set of holiday activations the brand wanted to highlight — from a WhatsApp bot that created personalized wrapping paper to city caravans, seasonal giveaways, an urban train and airport placements.

The goal was to bring these elements together through a unified approach, balancing creative exploration with brand and AI communication guidelines.

02
the visual

Exploration

AI became the main tool to explore and define the visual language of the campaign.

Through image generation, iteration, and compositing, I developed a series of visuals that combined brand elements with new, “impossible” scenarios — helping shape the overall tone and direction of each piece.

This stage was key to testing ideas quickly and building a cohesive visual system across all executions.

03
the

storyboards

Once the visual direction was defined, the next step was translating those explorations into motion.

Using the AI-generated images combined with brand assets, I built storyboards to define the structure, pacing and key moments of each video, aligning it with the intended message of each activation.

04
the

animation

The final stage focused on bringing each piece to life. Scenes were animated and assembled into final videos across formats, including Reels, Stories and feed content.

All assets were developed following Coca-Cola’s AI guidelines and approved by the brand’s AI Council, ensuring consistency and alignment with their global standards.